Tony Nudd BA MSc
A Great Template To Convince People
The CHUNKMAPS Template for Persuasion works time and time again. The persuasion template is based around the acronym CHUNKS_OK
This template can be used for PowerPoint presentations, Whiteboards, Discussions, Speeches, Mediation, Selling....In fact it is a really versatile template which, once you learn how to use it, will become a template you use both at work and at home.
CHUNKS_OK
Give a sentence or two (created from using your knowledge on ChunkMaps) for each of the prompts below to build your compelling persuasive arguement.
C - Current Situation your audience is in
H - Headaches caused by the current situation
U - Utopia wanted by your audience for the future
N - Next Steps, what should the audience do immediately
K - Knowledge (Why you can help, Why your solution, Why the audience benefits)
S - Solution Overview, describe how you will solve the headaches or what your proposition is
O - Offer, a compelling reason your audience should accept your solution or proposition
K - Knowledge, close with repeating Knowledge (Why you can help, Why your solution, Why the audience benefits)
EXAMPLE:
C - You feel you are not communicating as well as you would like.
H - This is causing you issues at work as the team meetings you lead always end in arguements.
U - Having a productive team meeting where eveyone can contribute and agree to new procedures would boost business.
N - So investigate ChunkMaps today and buy the eBook "The Journey of Persuasion".
K - The author has a world of experience in communicating and managing people with differing points of view.
S - The ChunkMap method is a step by step approach to improving your communication techniques.
O - Doing nothing changes nothing - give ChunkMaps a try and experience immediate improvements.
K - Learn the proven ChunkMap techniques, for work and home, as used and demonstrated by a seasoned professional.
The CHUNKMAPS CHUNKS_OK template is discussed in more detail in the eBook, and gives examples of how to use this persuasive template to get your audience to recognise the value you are offering them and to be convinced that you are the person (or business) with the best solution.